Centex Homes Myrtle Beach Division Names Ashley Herweg Operational Marketing Manager

May 22, 2004 -- Herweg Brings Extensive Marketing Experience To Centex Homes Myrtle Beach Division

Ashley Page Herweg has joined Centex Homes Myrtle Beach Division as operational marketing manager. Herweg brings extensive experience in marketing to her position, where she oversees the day-to-day operation of Centex Homes Myrtle Beach Division's marketing initiatives for all of the company's Horry and Georgetown County communities.

Prior to joining Centex Homes, Herweg owned and operated Seaway Communications International in Charleston, S.C. She worked with many businesses and individuals to define and communicate their unique niches to the marketplace. Through her company, she was associated with Centex Homes for more than five years and conducted competitive analyses for divisions in Hilton Head, Charleston and Savannah to assist in their research for land acquisition and product development.

Herweg also served as national sales trainer for Trader Publishing Company in Norfolk, Va. During her time spent there, she developed training programs for the national publishing company that prints over 320 titles weekly. Additionally, she co-authored the company sales manual.

"We're very fortunate to find someone of Ashley's caliber to fill the position of marketing manager," said Mike Wyatt, Centex Homes Myrtle Beach Division president. "She comes to us with an exceptional background in marketing. She understands the vision of Centex Homes and her strategic planning can and will deliver that vision in a way that will prove beneficial to our division. We're looking forward to a long relationship with Ashley, and we welcome her aboard our team."

Herweg has co-authored three books, including Making More Money Selling Radio Advertising Without Numbers; Recruiting, Interviewing, Hiring, and Developing Superior Salespeople; and FutureSell: Radio's Niche Marketing Revolution. She has also served as a contributing writer for Radio Ink magazine.

A graduate of the State University of New York at Potsdam, N.Y., Herweg lives in North Myrtle Beach.

About Centex Homes
Over the past 12 years, Centex Homes has become the largest and most respected homebuilder along the Grand Strand. Centex Homes' developments stretch from the northern end to the southern tip of the area, with current offerings at Barefoot Resort & Golf (North Myrtle Beach, S.C.), BelleGrove Preserve at Carolina Forest (Myrtle Beach, S.C.), Camden Creek at Allston Plantation (Pawleys Island, S.C.), LinksBrook at Prince Creek (Murrells Inlet, S.C.), PineCrest at Palmetto Glen (Myrtle Beach, S.C.), and Sandpiper Bay Golf and Country Club (Sunset Beach, N.C.).

Centex Homes is one of the nation's leading homebuilders, operating in approximately 90 markets in 25 states. The company is a subsidiary of Dallas-based Centex Corporation (NYSE: CTX), a Fortune 500 company.

Centex, through its other subsidiaries, ranks as one of the nation's largest non-bank-affiliated retail mortgage loan originators and general building contractors. The company also has operations in home services and investment real estate and owns a majority interest in a publicly held construction products company. In December of 2003, Centex was named residential construction's "Most Admired Big Builder" by its homebuilding peers.



         




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